Elizabeth is a partner at Quad Group with fifteen years of experience in family business management. Elizabeth is a multi-talented family business consultant with extensive experience working with domestic and international companies. Elizabeth’s primary focus within Quad Group is helping clients develop and implement marketing and communications strategies, create impactful advertising campaigns and increase online sales performance.
Before joining Quad Group, Elizabeth was Director of Marketing for Planet Dog. During her tenure, she was responsible for redefining the
brand’s position and identity in the marketplace. As a result of this work, the brand experienced double-digit sales and margin increases each year she was at the company. Elizabeth was part of the leadership team that led the transition of the business through a successful sale of the company. Prior to Planet Dog, Elizabeth spent several years at a family-owned advertising agency as Group Strategy Director. She was responsible for the development and management of her client’s annual marketing and branding strategies. Elizabeth specializes in helping brands make meaningful and profitable connections with their customers. Her areas of expertise include research and analytics, marketing strategies, segmentation analysis, advertising, public relations, business planning, market research, events, e-commerce and social media management.
Elizabeth is proud to be on the board for Heart of Biddeford. Heart of Biddeford is an organization that works directly with family and small business in the Biddeford community to foster economic development and improve the downtown and quality of life within its boundaries.
Elizabeth holds a B.S. in business management and marketing from Eckerd College.
Outside of work, Elizabeth is most often found relaxing with her dogs, enjoying a glass of wine with friends or planning her next travel adventure.